Social media is appearing in many forms across all mediums in people’s daily life. With the number of site visitors daily now the average Joe along with businesses can reap many benefits. Many of largest social media sites are free of charge and offer so many things. Facebook being free allows anyone from any demographic to create an account and connect with virtually anyone from anywhere in the world. This also allows businesses small and large to advertise to a global audience free of charge. Small family owned companies many not have been able to have a commercial therefore lowering their revenues and ultimately decreasing the longevity of the business. My brother started up phone repair service on the Georgia State University campus last semester and part of gaining a larger client outreach is from social media because that is how many of the clients reach him. Free social media is helping him out tremendously. The simplicity of all the social media sites allows anyone to get on and use their service. Many charities can now be found on social networking sites and contacted on there to extend their helping capacity. My very close friend is in the process of finding a college roommate and she used Facebook to help her refine the search. Who ever came back from the school’s database as a good match she searched up and began looking at the profile along with chatting with them to find out more about them. We have talked about the topic many times and she always tells me that Facebook has made the process much easier for her.